DIGIDON is one of the most vibrant musical phenomena to emerge from Moscow’s recent underground scene. The trio fuses inspiration from old school hip-hop, 1980s disco, funk, basketball, and David Hockney – attempting to inject a scintillating dose of upbeat and sporadic dance music into what they believe to be the monotonous contemporary Moscow scene.
The trio’s backstory is just as unique as their music. Before they were musicians, they were close to professional pranksters, and spent several months prank calling well-known Russian hip-hop artists and proposing concerts with the most ludicrous forms of compensation; including one offer for Russian performer Kristina Si to play at a nonexistent DIGIDON concert for an Asus tablet. Now, with the root word “dig,” as in, “digging for underground music,” the pseudonym takes on a new and appropriate meaning. Their carefree attitude and energetic drive make them something akin to Moscow’s own version of the Beastie Boys.
Unlike the Long Island hip-hop trio, the members of DIGIDON are children of the last wave of the Soviet intelligentsia – renowned physicists, art collectors, and theater directors. Continuing their familial traditions, all three young men are currently enrolled at Moscow’s most prestigious drama and art schools. The group’s scratching, mixing, and sampling of records, coupled with their riotous antics, are methods of alleviating academic pressure.
All three members engage with the project equally – with each musician contributing from a particular angle. DJ Sippin’ Silk’s obsession with kitch, David Hockney, and disco provide the aesthetic canopy for the trio. Their technical guru is OG San, who, according to his peers, is incapable of operating a musical device without first meticulously studying its specific and nuanced mechanisms. The final member, Kutyma, fuels the project with his expertise on rave culture, and his mixing abilities. Having already played shows at popular Moscow venues such as Powerhouse and Untitled, the trio is on the cusp of a big break.
Paris-based Russian artist Apollinaria Broche and Moscow stylist Stacey Batashova have created an 18-minute pseudo-documentary video for the trio. Shot in a lo-fi and nonchalant manner, it attempts to visually render the aesthetic of the trio and provide a glimpse into their scene’s lifestyle. This is Broche and Batashova’s third collaborative video – they have previously worked with Elizabeth Hilfiger and activist Oksana Shachko of Femen. The video, simply titled “DIGIDON,” premiered on July 9 at the Moscow venue NII.